Graduated magna cum laude from the College of New Jersey with a Bachelor of Arts in Advertising Design. Career spans over 30 years in the pharmaceutical and health care industries targeting patients, providers, and payers in a variety of media. I have led and collaborated with many talented teams on a variety of print, digital and experiential projects.

 

Strengths include creating multi-component programs for major pharmaceutical brands. Produced launch programs, logos/style guides, print ads, training material, PPT presentations, product packaging, trend reports, whitepapers, and meeting materials. Digital/interactive resource development include video production, animations, storyboards, responsive websites, landing pages, wireframes, email campaigns, interactive resources, banner ads,
iPad apps, and microsites for EHR and HIT systems.

 

Worked with a variety of clients including Celgene, Enovachem, Exact Sciences, Janssen, Merck, Novartis, Novartis Oncology, Novo-Nordisk, Otsuka, Pfizer, Radius, Salix, Sanofi Genzyme, Sanofi Pasteur, and Walgreens

 

Significant therapeutic experience in arthritis, autosomal dominant polycystic kidney disease (ADPKD), chronic obstructive pulmonary disease (COPD), diabetes, HIV/AIDS, hypertension, chronic liver diseases (including overt hepatic encephalopathy (OHE), hepatic encephalopathy (HE), osteoporosis, mental health (including schizophrenia, bipolar, depression), multiple sclerosis (MS), and vaccines (including influenza and pneumococcal).

 

In addition, have extensive experience in multiple cancer disease states: breast cancer, colorectal cancer (screening), metastatic melanoma and their cancers, non-small cell lung cancer, and prostate cancer. Along with developing materials for precision medicine in oncology: biomarkers, liquid/tumor biopsies, and next-generation sequencing.

 

Achievements include a Pharma Choice Award in market access, CEO Award for OHE digital platform, Digital Health Award for interactive content/rich media and most recently a Gold in HIRC’s Digital Health Awards for a web-based digital health portal for physician/clinician.